3 challenges to digital innovation and how to overcome them

Digital transformation doesn’t mean just adopting new digital technologies — it requires drawing on them to create many types of business value, a continuous process with multiple initiatives underway at once. Yet launching even one successful digital initiative can be tough, especially for large, well-established companies.

To overcome that challenge, companies need to become “serial innovators,” developing the capacity to engage in multiple fast-paced experiments, according to studies from the MIT Center for Information Systems Research

Serial innovation better positions companies to develop digital offerings, that is, revenue-generating solutions that leverage digital technologies to address customer needs, according to CISR research scientist Nils Fonstad and research affiliate Martin Mocker…………….

https://mitsloan.mit.edu/ideas-made-to-matter/3-challenges-to-digital-innovation-and-how-to-overcome-them

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