Data models play a crucial role in the marketing and advertising sector by providing valuable insights and optimizing decision-making processes. These tools enable marketers to analyze vast amounts of consumer data, including demographic information, purchasing behavior, and online interactions, to identify patterns, trends, and customer preferences. By utilizing data models, marketers can segment their target audience, personalize marketing campaigns, and deliver tailored advertisements that resonate with individual customers. Standard data methods, such as data collection, cleaning, and analysis techniques, ensure that the data is accurate, reliable, and actionable. These methodologies facilitate data-driven decision-making, allowing marketers to optimize marketing strategies, allocate resources effectively, measure campaign performance, and ultimately enhance customer engagement and drive business growth.
OpenRTB (Real-Time Bidding)
Acronym: OpenRTB
Organisation responsible: he IAB Technology Laboratory
Official web page: https://iabtechlab.com/standards/openrtb
Description: OpenRTB is a standard data specification used for real-time bidding in programmatic advertising. It defines the format and structure of data exchanged between advertisers and publishers in real-time bidding auctions.
Current Version: 2.6-202303
Schema location: https://github.com/InteractiveAdvertisingBureau/openrtb2.x/releases/tag/2.6-202303
Standard: Not applicable
Type of data: API
Primary purpose : Structured data transfer
API available: Available here
License details: Open standard
Data model (Power BI): Not available