Marketing and advertising models

Geonation marketing and advertising models

Data models play a crucial role in the marketing and advertising sector by providing valuable insights and optimizing decision-making processes. These tools enable marketers to analyze vast amounts of consumer data, including demographic information, purchasing behavior, and online interactions, to identify patterns, trends, and customer preferences. By utilizing data models, marketers can segment their target audience, personalize marketing campaigns, and deliver tailored advertisements that resonate with individual customers. Standard data methods, such as data collection, cleaning, and analysis techniques, ensure that the data is accurate, reliable, and actionable. These methodologies facilitate data-driven decision-making, allowing marketers to optimize marketing strategies, allocate resources effectively, measure campaign performance, and ultimately enhance customer engagement and drive business growth.

OpenRTB (Real-Time Bidding)

Acronym:  OpenRTB

Organisation responsible:  he IAB Technology Laboratory

Official web page:

Description:  OpenRTB is a standard data specification used for real-time bidding in programmatic advertising. It defines the format and structure of data exchanged between advertisers and publishers in real-time bidding auctions.

Current Version: 2.6-202303

Schema location:

Standard:  Not applicable

Type of data:  API

Primary purpose :  Structured data transfer

API available:  Available here

License details: Open standard

Data model (Power BI):  Not available

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