Transforming Retail With Augmented And Virtual Reality, Powered By Artificial Intelligence: The Case Of Eyewear Shopping

Remember the old days, when we had to shop for glasses in a tiny showroom in our optician’s office that only offered a limited selection?

You’d get your prescription from your doctor, then start picking up frames and trying them on at random. You had no idea what would look good on you, so your best option was to try on everything and hope for the best………………

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